September 23 | All You Need To Know To Drive Success for Your Museum Store Sunday

Woman browsing merchandise in a shop

The Museum Store Association will host a webinar to help institutions prepare for Museum Store Sunday, which will be on November 30 this year.

Date: Tuesday, September 23, 2025
Time: 12:30 – 1:30 p.m. ET
Location: Online

From MSA:

Whether this is your first year or year nine participating in Museum Store Sunday (particularly if you haven’t registered yet!), we hope you join us for this instructional webinar.

We will discuss what is new for 2025,a call to action to shop locally, and a plan for this year’s national PR campaign. Learn how to increase awareness of your store and drive traffic and sales with marketing, special events, and promotions on Museum Store Sunday.

Join Co-Chairs Stuart Hata, Director of Retail Operations, Fine Arts Museums of San Francisco, Susan Tudor, Director of Retail & Visitor Experience, Cummer Museum of Art & Gardens, and Jonathan Ochart, Founder of The Postcard Agency as they take you through the ways you can get your Museum Store Sunday event out to the public! These best practices are tried and true!

Register here.