In a time when society feels increasingly polarized and museums face mounting challenges, it’s more important than ever to recognize the bright spots revealed in recent data trends. AAM’s Annual Survey of Museum-Goers offers insights that can help your museum make more informed decisions — illuminating visitation patterns, visitor values and attitudes, and overall impact.
In this session, you’ll explore encouraging trends in visitor beliefs and perspectives, and gain inspiration to approach today’s challenges with renewed positivity.
Date: Thursday, November 6, 2025
Time: 2 – 3 p.m. ET
Location: Online
What to expect
This free webinar will:
- Include an overview of the data from the 2025 Annual Survey of Museum-Goers.
- Share how the Annual Survey of Museum-Goers works.
- Explore how the reports museums receive can inform decision-making processes.
- Help museum leaders and staff find opportunities for hope and demonstrating value amid uncertain times in our communities.
- Understand the shared values that make museums critical to communities and individuals.
