Licensing has become an important way for museums and cultural institutions to share their stories beyond their own walls – from thoughtfully curated product ranges and brand collaborations to digital experiences that reach global audiences. At the same time, licensing can feel opaque, overly technical, or “too commercial” for many cultural teams.
Date: Tuesday, March 10, 2026
Time: 10 – 11 a.m. ET
Location: Online
In this Licensing International webinar, Marijn Veraart will unpack the basics of licensing specifically for museums, galleries, archives and other cultural organizations. With more than 25 years of experience at the intersection of heritage, creativity and commerce – including eight years leading global licensing and partnerships at the Van Gogh Museum, and work with brands such as Walt Disney and Mercis (Miffy) – she shows how licensing can translate artistic legacy into contemporary relevance while respecting cultural integrity.
This webinar is especially relevant for:
- Museum and cultural institution leaders exploring licensing for the first time
- Collections, development, retail and communications teams who interact with potential partners
- Cultural professionals curious about how licensing can support audience engagement, positioning and income generation
Find out more information at the registration link below.
