Join the Southeastern Museums Conference to learn how museums use free admission to drive both impact and revenue.
Date: Thursday, June 26, 2025
Time: 11 a.m. – 12 p.m. ET
Location: Online
Price: Free for members, $15 for non-members
From SEMC:
Looking to expand outreach, improve accessibility, and better serve underserved communities—while growing your bottom line? Learn how two museums use free admission to drive both impact and revenue.
Christa McCay of the Marietta History Center will share about their free monthly Pop-In for Family Fun community events. Heather Wilson of the Cameron Art Museum will highlight partnerships with Museums on Us (Bank of America) and Museums for All (IMLS), both providing free access to the communities they serve.
Discover how free admission has boosted attendance, grown membership, and attracted donors — proving that free can mean more, not less.
