AASLH will host a half-day virtual workshop to help history practitioners at institutions of all types and sizes learn how to communicate about their work more effectively. Whether you need to write fundraising letters, make advocacy calls, speak with the media, or simply update your website, this workshop is for you.
Date: Wednesday, June 25, 2025
Time: 1 – 4 p.m. ET
Location: Online
Price: $100 for AASLH members; $150 for nonmembers; 10% discount for STEPS participants with promo code
From AASLH:
This half-day virtual workshop will help history practitioners at institutions of all types and sizes learn how to communicate about their work more effectively. Whether you need to write fundraising letters, make advocacy calls, speak with the media, or simply update your website, this workshop is for you.
Drawing on research from AASLH’s Reframing History project, this workshop will help you communicate with public audiences more effectively and build a wider understanding of the value of history and history organizations.
This workshop will include an overview of research findings, discussions about major challenges in communicating history with colleagues from around the country, and and – most importantly – an opportunity to begin crafting your own communications materials.
Learning outcomes
During this workshop, participants will:
- Learn about recent research findings regarding how Americans think about history and its value to society
- Understand how strategic framing choices can help history practitioners “communicate for impact,” sharing their message more effectively and fostering greater understanding
- Feel more confident communicating with the public about the work their institution does and its value to their communities
- Practice crafting effective messages about history for public audiences.
While we try to be as thorough as possible, we won’t be able to cover everything in three hours. As such, this workshop will not:
- Share specific recommendations on navigating current legal restrictions around history content
- Provide a comprehensive overview of research about Americans’ relationship with history
- Offer guidance on how to train additional staff in using these tools and recommendations
