Visitor Engagement

A group of people standing in a line looking at their phones

Community Engagement and Museum Advocacy: Tips for U.S. Museums From OMA

The Ohio Museums Association just completed its 13th annual Speak Up For Ohio Museums Day, a virtual event encouraging people in the community and...
exterior of Crystal Bridges Museum of American Art

Creating Successful Visitor Engagements: A Q&A With Crystal Bridges Interactive Media...

During a recent visit to Crystal Bridges Museum of American Art in Bentonville, AR, we were struck by the diversity of elements visitors could...
View of the triangle exterior of the Denver Art Museum.

Engaging Ideas for Adult Programming at Museums

Adult programming in museums commonly defaults to lectures, symposia, films, and guided tours. These are perfectly reasonable avenues for education and engagement, but they...
Front view of the Museum of the American Revolution overlayed with a photo of social media manager Marissa Stern

Learn From a Pro: Q&A With Marissa Stern, Social Media Manager...

Social media is an essential part of museum marketing in this day and age. But the social media landscape is always changing, and for...
View of a family walking through a dinosaur exhibition at a museum.

The Future of Traveling Exhibitions

At a time when many museums don't have the staff or budget for ongoing development and fabrication of in-house exhibitions, touring exhibitions have become...
View of a clean, simple art museum gallery with paintings and sculpture.

An Inclusive Checklist for Museums

To truly serve our communities, museums need to actively work towards accessibility and inclusion. The work requires an intersectional approach and attention to detail...
View of a multicolor sign that says "Museum."

Using Emotional Branding to Market Your Museum

Emotional branding is a marketing strategy that aims to create a deep, meaningful connection between a brand and its customers by appealing to their...

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