Visitor Engagement

Visitors looking at dioramas and fossils of prehistoric mammals in the Visitors Center of the John Day Fossil Beds National Monument, Oregon

What a Century of Visitor Research Says About Wayfinding in Museums

A recent research article published in Curator: The Museum Journal examines nearly a century of studies on visitor path choice and wayfinding. In Understanding Visitor...
two women standing at a wall of charts and graphs

New Findings Show Museums Are Not Investing Enough in Marketing

A new report from Remuseum takes a look at museum marketing and how museums: 1) define their identity, 2) understand their audiences, and 3)...
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A Modern Guide to Disability Representation in Museums

An article from Curator: The Museum Journal caught our eye this week: Guidance for Depicting Animals With Disabilities offers thoughtful, research-based recommendations for how...
A group of adults in Halloween costumes

Discover Creative Halloween Programming at Museums in 2025

Few times of year invite as much experimentation as Halloween, when museums of all types can really play around with mood and storytelling at...
Universal icons for different types of people

Universal Design for Museums: Simple Updates for Inclusive Spaces

When we talk about an inclusive museum experience, we're not simply talking about compliance, although, thanks to the ADA, disability access is arguably one...
Wood blocks spelling out Fundraising on a wooden shelf

5 Museum Fundraising Success Stories and Inspiration

Some of the most successful campaigns are the ones that lean into creativity and community participation. Here are five stories — some recent successes,...
Woman taking a photo of art on the wall at a museum

When Every Visitor Has a Camera: Designing Exhibitions That Promote Themselves

Today’s content culture means people tend to experience life with smartphone in hand, their extracurricular activities as much for friends and followers as for...

Considerations When Creating an Exhibition From the Archives: Q&A With OKCMOA

This past April, the Oklahoma City Museum of Art wrapped From the Vault: The 80th Anniversary Exhibition, organized in honor of the museum's eightieth...
2 children at a museum with their dad

Liven Up Museum Visits Without Using Expensive Tech

This week on Museum 411, we're thinking about ways to engage visitors in exploring your collections without relying on expensive tech like AR, apps,...
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Comparing Museum Admission Prices Around the U.S. by Type of Museum

In last week's Museum 411 newsletter, we shared a Blooloop article on the top 20 museums in the United States (based on the insights...

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