Many museum professionals unexpectedly find themselves managing a retail operation with no prior experience. This foundational webinar is designed for them. It serves as a primer for the accidental museum store manager, demystifying the unique world of mission-based retail.
Date: Wednesday, April 8, 2026
Time: 1 – 2 p.m. CT
Location: Online
Price: Free for AAM members; $25 for non-members
Participants will learn what sets a museum store apart from traditional retail, explore the fundamentals of a non-profit buying cycle, and grasp the essential key performance indicators (KPIs) needed to track performance.
The goal is to empower attendees with the core knowledge required to run a purposeful and profitable museum store that extends the institution’s mission.
