The American Alliance of Museums will host a free webinar, presented by Susie Wilkening of Wilkening Consulting, to go over all the data collected in the Annual Survey of Museum-Goers in 2024.
Date: Thursday, January 23, 2025
Time: 2 – 3 p.m. EST
Location: Online
From AAM:
In these uncertain times, making decisions on data, not assumptions, is more important than ever. Learn how the Annual Survey of Museum-Goers can help your museum make more informed decisions by understanding visitation patterns, visitor values and attitudes, and assessing impact.
What to Expect
- An overview of the data from the 2024 Annual Survey of Museum-Goers.
- Learn how the Annual Survey of Museum-Goers works.
- Explore how the reports can inform decision-making processes.
- Help museum leaders and staff navigate uncertain times and increased polarization in communities.
- Understand the shared values that make museums critical to communities and individuals.
