The American Alliance of Museums will host a free webinar, the third in the Future Chat series, on the results of its 2024 Annual Survey of Museum-Goers.
Date: Thursday, November 14, 2024
Time: 3 – 4 p.m. ET
Location: Online
From AAM:
As the country rebounds from the COVID-19 pandemic, how are museums doing? Who is coming to museums and why, how does attendance compare to pre-pandemic norms? What are the barriers to visitation? Elizabeth will chat with special guest Susie Wilkening, principal of Wilkening Consulting, about the latest data from the Annual Survey of Museum Goers. After the chat, participants will join virtual discussion groups to share their own experiences. Join us for some information, support, and empathy from your museum colleagues.
Note: General portions of this Future Chat will be recorded. Breakout discussions will not be recorded and are only available to live participants.
Speakers:
Susie Wilkening has over 25 years of experience in museums, including nearly 20 years leading custom projects for museums as well as fielding groundbreaking national research on the role of museums in American society. As principal of Wilkening Consulting, she provides research leadership for the Annual Survey of Museum-Goers, She is the primary author of most of the infographics Data Stories, which share research findings with the museum field.
Elizabeth Merritt is AAM’s vice president for strategic foresight, and founding director of the Center for the Future of Museums—a think-tank and research & development lab for the museum field. She is the author of the Alliance’s annual TrendsWatch report, and writes and speaks prolifically on the trends shaping the future of nonprofit organizations.
